Search Engine Optimization for large retail websites (e-commerce) can get complicated with hundreds of thousands of product pages. Even more complicated is the process of getting search engines to index and rank your website content. Amanda Watlington of Searching for Profit shares some of her insights into how to go about optimizing for search engines e-commerce websites. Read the full blog post at: www.instantetraining.com Bob Tripathi: Can you tell me how different- I know it is different, but how different is it doing SEO for a retail site versus a regular site? Amanda Watlington: It’s very different, actually. Part of it is the size of the sites. You figure even a small retail site will have hundreds of pages. Most of them are set up where every product has its own page. Therein rests to me, both the biggest challenge and the biggest opportunity for SEO. Many product retailers do not have adequate content or even have optimized their product pages. They’re happy if they can pull specs that are the same specs that you’d find on any other retailer carrying that product. One of the things we focus on, and it has yielded excellent results for my clients, has been building up content strategies for product pages; for product and category level pages. Very large retail sites also have serious indexing challenges. Here at SES yesterday, I spoke about site maps and how to use them and how to solve some of the indexing challenges, particularly seeing them in large-niche …
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